Wearing an M claw on your lid or your board says you’re one freakin’ legend at your chosen ride in life. Which is why wakeboard uber sensation Nick Davies has been seen pounding cans of Monster for a little while now after he officially joined the Monster family in the early stages of 2010. He has been crowned IWWF World Champ for 3 successive years and is the dictionary definition of over-active. Nick’s reputation is exploding on a global scale but he’s still the same grounded kid who wants to make everyone else smile. He has been charging ever since he first stepped onto a board aged 13 but is equally as happy riding in the warm waters of Thailand as he is the cool temperatures down the road from his home in Chertsey, UK.

Nick is blessed with killer style, awesome talent and a unique personality and consequently demands more paper space than any other European rider, including numerous cover shots and multi page articles. He is a hero to many worldwide, not only down to his skills on the end of a cable or a rope but just as importantly ‘cos he knows how to have a load of fun along the way. This guy will be on the podiums and front covers for many years to come.