The veteran street skate legend helped put skate industry icon labels DC Shoes and Alien Workshop on the map with his high power, fun-loving and extremely motivated approach to skateboarding – and business in general. But for those who know Dyrdek purely through the television, just quick reminder: The guy killed it on a skateboard back in the day, and still gets after it on a level consistent with any of the world’s top street as he gets set to hit the high side of his 30s. As creative and driven as they come, Dyrdek’s latest venture is this summer’s full-length feature film – “Street Dreams.” “This movie’s 100-percent by skateboarders, for skateboarders,” said Dyrdek. “It’s the first real skateboarding movie.”

Calling other skateboard movies to date “blasphemous,” Dyrdek and buddy Nino Scalia set out to put the pen to a dramatic story on skateboarding that would hit home with the estimated ten million skateboarders in the United States. Dyrdek tells of, when pitching the movie to a potential investment group, one of the investors though Dyrdek was talking about Heelies (shoes) versus skateboards. “That’s when I decided to finance it,” said Dyrdek of the clueless guy’s comment. “The curtain stops here – nobody’s behind me and are going to come out and make it cheesy.” Whatever the project, much like the terrain he designs and skates (see: Kettering Skate Plaza), Dyrdek gets out of bed, grabs a Monster and proceeds to dominate.