Monster Energy is all about going big or going home. Be action sports, motor racing, music, the Monster Girls, or just living the life, Monster Energy unleashes the beast in all of us.

With a stunning halfpipe victory in the Nippon Open at the tender age of 15, Kazu Kokubo launched his meteoric rise to snowboarding stardom. His extraordinary talents and feats upon a snowboard have made him a national sporting hero in his native Japan.

Monster Energy Street Freestyle Athlete, and golden child of Kobe, Japan, Shin Kinoshita aka "Shinja" is clearly one of the most creative, technical, and fun to watch riders in the realm of sportbike freestyle.

They´re bold, daring. Brave and fly through the air with the greatest of ease. Monster´s Action Sports athletes are the best in the world and their exploits push their given sports to higher levels.

In their sexy black and green outfits, the world famous Monster Girls add grace and beauty to any event, show or occasion they appear at.

Drifting is an 850-horsepower, 400 cubic inch V8-motivated, melted bubble gum tire-form of asphalt ballet. RallyCross is a multi-car field of gravel spitting, sandblasting, sheet metal bending, carbon fiber spitting, suspension collapsing war of wheels. The World Rally Championships sends the world’s most intrepid, skilled and mercurial race cars drivers careening, pell-mell, across, up and over every surface or element conceivable. Monster Energy supports all these men and their 4 Wheel mechanical works of art.