In the climate of today’s music industry, a do it yourself
attitude can go a long way.
T. Mills knows this firsthand.
Born Travis Tatum Mills, the 22-year-old was able to turn
laptop musical experimentation in his bedroom into national tours and a recording
contract with Columbia Records, all in just over two years. But the rapid
ascent didn’t come without plenty of work.
From an early age, T. Mills was musically curious. As a kid
growing up in California,
he learned how to play guitar and drums, before soon getting into singing. He
recalls being exposed to a shmorgas-board of musical flavors from an early age
by his parents and relatives: “My dad is a huge Elvis fan. My mom was huge into
Queen. My first CD that I can ever remember seeing was Nirvana Nevermind. I
listened to The Eagles. My uncle was a huge Bone Thugs N Harmony fan, and he
kind of got me into all of the hip-hop and R&B. He gave me an Usher tape
when I was probably six years old. He gave me an R. Kelly tape. He got me into
2pac. I listened to a lot of Souls of Mischief. Pink Floyd was hella cool.
Placebo. Once I got on the Internet, my tastes went all across the board. There
was no genre I wasn’t listening to. Sade. Eric Clapton. Bob Dylan.”
With such an eclectic array of sounds grounding him, it’s no
wonder that T. Mills`s music is not neatly classifiable, pulling from a number
of different places. “I would call it a mesh between hip-hop, R&B,
electronic and dance,” he says, before truncating the description. “I call it
hip-pop.”
It took some time to hone that sound, though. At 15, he
started what he calls an “experimental pop punk” band with friends and was
overcome with his connection to music. “When I turned 15, it was over,” he
says. “Music was my whole life. You couldn`t stop me.”
Before long, he stopped going to high school and shifted his
focus to independent studies and music. “Friday and Saturday, I`d sell tickets
so I could play a show,” the SoCal singer recalls. “Tuesday, Wednesday and
Thursday, we were going to my friends` bands or bands I looked up to. I was
sneaking into clubs to go see rappers. I just wanted to be around music.”
Things really began to take shape just over two years ago,
though. “I took a T-Pain and Plies beat, and I made a song over it on Garage
Band in my bedroom, and I made a MySpace page and I put some pictures up, and
kids just started finding my page,” he says. “I recorded like three more demos
in my bedroom and I kept putting songs up.” He would interact with his fans,
promising them that when he hit new thresholds of friends (1000, 5000, etc.),
he would put up another song.
“That’s key, because I would literally spend eight to nine
hours a day on my computer, adding kids and talking to my fans,” he says. “It
was a cool way for me to connect and I could take their temperature on what was
working for me and what wasn`t working for me. I just kind of got to build my
own virtual career. It got to the point where I had like 30,000 plays a day and
I only had four or five songs up there.”
Virtual soon became reality, when, through an acquaintance
and good timing, Mills landed himself a coveted spot on the summer-long Warped
Tour 2009. “I sold my own merch everyday. I set up my own equipment everyday. I
just hustled. I played 60 shows by myself the whole summer. It was a grind but
it was amazing.”
Once he returned to the Pacific, Mills rode his early wave
of success to book shows for himself at local venues. Then, one day,
unexpectedly, the tattooed talent got a call from John D’Esposito, Live
Nation’s vice president of talent and the founder of Bamboozle.
“I was trippin,” Mills says. “I didn’t know if that shit was
real or fake, so I called, and it really was him.”
D’Esposito asked the newbie to craft the theme song for the
festival and, in return, gave him a spot on the B-Boy stage, which was also
rocked by the likes of Mike Posner and Far East Movement. “That was cool for me
cause I didn’t have an album out, and it was my first time playing in the East
Coast,” Mills says. “I didn`t know what to expect, and we had four or five
thousand kids who knew every single word. That was an eye opener for me and
definitely a turning point for my career.”
That Fall, he dropped the album Ready, Fire, Aim!, an
independent project that was made available on iTunes and in select retail
stores.
After shooting a video for one of the tracks with his own
money, the video was so well-received—garnering nearly 100,000 views in the
first day—that the versatile talent started getting calls from major labels
left and right.
Eventually, after months of negotiating, T. Mills inked with
Columbia in
early 2011. “It has always been important to me to communicate directly with my
fans whether it is through facebook or twitter or by putting up my music for
them to enjoy online” he says of his decision. “So we went to work. I spent six
or seven months in the studio pretty much every day. I recorded 140 songs. We
narrowed it down to 16, then 12. And we settled on ten tracks I`m giving away
to my fans for being fans.” The project, Leaving Home, was made available July
22.
This past summer T. Mills played to thousands of fans daily
on the 2012 Vans Warped Tour. His latest project, the Thrillionaire mixtape was
released on Datpiff.com July 9, 2012.
Now, as he preps his official debut album, he`s looking
towards growth and the future. “My old stuff just came from a place of, I don`t
know, just fun,” he says. “Now, I`ve grown and matured and I`m becoming a real
artist and writing real songs that are important to me. I feel like I can reach
more people with the songs I`m making now.”
As the catchy, genre-bending songs continue to develop, you
can try to classify T. Mills, but that doesn`t matter. He`s going to keep doing
it his way, like he has all along.
“When I go in the studio I don’t say, `I want to write a rap
song; I want to write a pop song.` I hear what`s in front of me and I work with
what I have and I create what I want to listen to. I don’t care if people want
to label me a pop artist. I`m not a rapper; I’m not a singer. I`m just an artist.
I`m Travis.”
Time to get acquainted.