He’s the head of shred, a master of radness, and leads the way for tyre slaying at Monster Energy and the Hoonigan Racing Division. From throwing a one of a kind Ford Mustang around the streets of Los Angeles in Gymkhana Seven, to taking the fight to the competition in the FIA World Rallycross Championships, Ken is most at home in the driver’s seat of a race car. With a stack of podiums and silverware left in his wake, it will be a bit of a surprise to discover that all this four wheel drive awesomeness only started just over nine years ago, and fewer still might not know that Ken also helped to co-found DC Shoes. From the minute Ken jumped into a race car, at his hometown of Long Beach, California, his natural talent and control were clear. In his first year of competition, Ken was awarded the prestigious title of “Rookie of the Year” by Rally America. Within a few years, he’d helped put rally racing on the map in America by competing in events at the X Games, become the first American to score a point in the World Rally Championship, as well as founding his own race team. In addition to his success on-track Ken also created the YouTube viral video series known as Gymkhana. Now with seven edits in the series and close to 300 million views on YouTube alone, Ken is as much as a hit online as he his in the motorsport paddock. With a packed campaign in 2014 behind him, which included the Global RallyCross Championship, the FIA World RallyCross Championship, Rally America, WRC, Monza Rally Sprints, and Gymkhana GRiD, 2015 is set to be even bigger. Make sure you keep checking back on the Monster Energy homepage to stay up to date with the head Hoonigan in charge’s latest results.