You’ve probably heard about Sneaker Con, or from the name itself, you can assume it’s some sort of convention for sneakers. But it’s actually much more than that. It’s true, Sneaker Con is the largest sneaker event in North America, but it also represents a culture of Sneakerheads. The sneaker culture brings people and communities together through unique, limited-edition collaborations. You’ve probably heard about the high end, limited editions shoes such as Yeezy by Kayne West, or Air Jordans, and the insane collaborations that occur to make some of the rarest shoes in the world. These shoes are historical, and pretty epic. To see them, let alone get your hands on them, is what every Sneakerhead strives for. In order to Unleash the Beast into Sneaker Con, you must learn the essence of a Sneakerhead themselves. So, let’s dive in, and get the run down on all things sneakers.
First, let’s get the basic vocab down:
SNEAKER CON: The World’s Greatest Sneaker Show and North America’s Largest Sneaker Event where you can buy, sell, and trade some of the most desired footwear in the world.
SNEAKERHEADS: A true sneaker enthusiast, they know about the history and culture of sneakers, and are interested in sneakers that are much more difficult to get.
Now, let’s get into it and break down the basics of Sneaker Con.
Imagine a space that features thousands of rare and desirable sneakers, some of the biggest sneaker collections in the world, live DJs, skate exhibitions, sneaker and merch giveaways, barbers and more. Welcome to Sneaker Con.