"While in Europe at the Spanish MotoGP, we saw a cool re-sealable can and knew it was perfect for Monster. The can company said, “only available in Europe.” We said, “B.S., we gotta have it!"" Of course we got the can, brewed up our own super-premium Imported Monster in Amsterdam and sold so much of it we ran out. So we started up production right here in the good old U.S.A. Same can, same great taste, same winning formula and big bad buzz. Super Premium"