It was an emotional and entertaining night for all who participated in and watched Monday night’s Alternative Press Music Awards. We saw some of the biggest rock artists appear on the red carpet and on stage this year, including Monster Energy’s own Machine Gun Kelly, Set It Off, Lzzy Hale (Halestorm), Starset, and Andy Biersack. Our artists absolutely destroyed their sets and brought the crowd to life, creating a great atmosphere for all the fans in attendance and the online audience. The night was full of surprises and a few mishaps, not to mention some crazy outfits on the red carpet, like Waterparks’ ghillie suits. Needless to say, Waterparks blended in perfectly with the red carpet and white backdrops.
This year’s host was none other than Andy Biersack (also Andy Black) from Black Veil Brides, who took the role head-on and kept the ball rolling with humor, charm, and gusto. Being the MC for any event is no easy task, and Andy nailed it Monday night for Alternative Press. He fit the position well, considering his personality and music history, and was definitely the correct choice of MC to both rule the show and give it over to the many other performances and award winners.
Starset came on directly after a song from New Years Day and blew Cleveland out of the water. They were the first of the Monster Energy artists to perform and set the bar for the rest of the following bands. They hit every note with perfection and put on a futuristic, space themed set with epic astronaut outfits and fitting visuals. Their “demonstrations” usually consist of the galactic set decorations and costumes which set them apart from other bands with a similar sound. Catch them on tour in Australia on August 9-13!
Set If Off put a twist on the average performance when they came through the isles, performing without a legitimate set while lead vocalist Cody Carson stood on top of a fan’s chair in the middle of the crowd and busted out arguably the cleanest vocals in the whole ceremony. No wonder why Cody was nominated for Best Vocalist! The song was a positive one, with the main message being “Music is a safe place” in response to recent terror attacks. Great presentation. Good timing. You guys rock! Set It Off is currently on tour with Japanese rock band ONE OK ROCK, so go see them both live if you didn’t see them at the APMAs!
Machine Gun Kelly burst onto the stage with his crew in matching fashion to his song “Alpha Omega”. The crowd even knew the Cleveland native was about to perform from his silhouetted entrance on stage, and also knew the song very well. “Alpha Omega” was also nominated for the Alternative Press Best Song Award, which is somewhat surprising, considering how alt-rock dominated the awards usually are. Regardless, the song bangs and MGK really put on a show for a hometown crowd. The Gunner is going on tour this fall with Linkin Park, so make sure to check in at monsterenergy.com soon for a tour list!
Ironically for the hometown hero, the host of the APMAs truly stole the show. “Andy Six” Biersack from Monster Energy’s Black Veil Brides (a.k.a Andy Black) outdid the other artists overall by performing a beautiful cover of Adele’s “When We Were Young” with Juliet Simms and winning Best Song for his solo “We Don’t Have To Dance” while hosting the whole awards ceremony. Andy certainly has a lot on his plate because he takes on a separate persona than the one in Black Veil Brides, as he produced his solo album “The Shadow Side” under the name Andy Black. His sharp, deep voice serenaded the audience all night, regardless if it was backed with music or complete silence. You are a great entertainer, Andy!
Songwriter and producer John Feldmann ripped through the crowd with a heartfelt and deep speech after winning the Influencer Award that reinforced his reputation as one of the greatest producers of all time. Feldmann deserves so much for his endless contribution to the music industry, especially in the overall genre of rock. He no doubt deserves Alternative Press Influencer Award. John has influenced so many individuals and groups that he has really played a key part in how alternative rock has progressed. Thank you for everything you have done for alternative rock. Congratulations John!
After accepting the award he said energetically, “If I have influenced anyone, I hope, I hope that my message of life is: life is short, don’t take yourself so serious, and lighten the f*** up, okay?”
Lastly, we would like to give a congratulations to Jonathan Davis and Korn for winning the AP Vanguard Award. The Vanguard award goes to a group or artist who has made a significant impact on the music realm and continues to do so today. They tend to be musical veterans, and Jonathan Davis has led the charge by producing over 25 years of kick-ass songs, albums, and tours. Korn earned this award many years ago, but they don’t just stop because they are good, they genuinely care about the culture and how to change music in big ways. Korn is still on their Serenity of Summer Tour with Stone Sour, which goes to show their dedication and love for what they do.
The four hour ceremony stacked full of live performances from multiple groups with different themes and styles is no easy task, so we would like to thank Alternative Press for putting on the whole show and progressing alternative music. See you next year at the Alternative Press Music Awards!
We congratulate the nominees and winners of each award, your hard work pays off! Here are the award winners.