Why do you think Instagram is booming in the BMX scene right now?
I: Professional athletes have strict regimes and workout plans. BMX has more of a lifestyle aspect. You are the boss, so it is important you have the inner motivation to keep it going, otherwise it’s easy to relax and give it up. Insta-clips are a sort of a daily call to action and satisfaction.
Isn’t it incomparable - IG clips to some bigger body of work?
M: True, it isn’t. You need to drop some of your finest stuff in the edit once in a year or two, or put a lot of work into the DVD. People will always talk about big videos and rewind your bangers from there. Instagram clips are forgotten the same day.
I: We are just trying to say that we are now skipping the stage whereas riders film a couple of edits per season. Nobody bothers anymore, since it makes more sense to showcase your level in the real time via IG. That’s why, once superior resources like TCU have transformed into Instagram profiles.
Which one of the three BMX pillars do you focus the most now: skills, creativity or social media reach?
M: I guess we do emphasize on the creativity now.
I: There are way too many shredders emerging now, who are sending the craziest stuff almost every day. So, it has become extremely important to stand out among even powerful riders now. Our signature is being the BMX twins. We are kinda lucky with that.
Have you ever benefited from your similarity? Like replacing each other on exams or, say, dates?
I: It’s ridiculous, but after 11 years at school, teachers have not managed to distinguish us. Sometimes we could change the seats with each other and nobody could tell who is actually answering - even the classmates. It would make sense to replace each other during exams if one of us could excel in school, but none of us could, so we have missed this privilege.
M: We would rather spoil each other, haha.
Can we tell who is who by the railride style, at least?
I: I am sending big downrails, kinked rails.
M: For me it’s more uprails, rail manuals and long flatrails. Just set the new record here in our village - 24 meters railride. But I can do better. Just give me a longer rail.
Is there anything beyond BMX you enjoy together as much?
M: We’ve always felt like bikes and still everything is spinning around the BMX. Camaraderie is extremely important here; you will have some hard time riding alone. Our strength is that we always have fun together, so we don’t really need anybody to have a perfect session.
I: I remember, we somehow managed to wreck even the three-wheel baby bikes when we were kids. While grandpa had fixed one of them, Max was messing around with a single bars in his hands, enjoying it so much, it made me want to exchange - a bike for just a handlebar. So we did. In a few moments I’ve realized that running is hard and boring. “Give it back!” - I said.
M: We are also into Kendama now. Kendama is cool, I recommend everybody to try that.
Let’s get back to those good old web-edits. What kind of preparation, pressure and teamwork do you face while filming serious projects?
I: Oh, the recent project with Rich Forne is the best thing we had so far. Working together was extremely interesting.
M: We began the preparation three months in advance - writing down the spots and the tricks, filtering the finest stuff. We had some 10 days to film the edit. The hardest thing is to start, and it’s mental for the most part. It’s very scary to get wasted from the very first clip - the worst-case scenario. Then you start to bother with the obstacles you don’t really care in casual circumstances - either the nightfall has come all of a sudden, or the security guard troubles appear somewhere they never did, or the spot is full of cars for the entire day. So, we did not send all the tricks we possibly could.
I: On the other hand, working with a pro filmer appears to be way easier and less stressful. It’s rare, when you have a dude who you know will do the best job possible, so you can focus exclusively on riding. Moreover, Rich is a rider himself - so he realizes what is it like to film one clip for hours. He’s never pushed us, cheering us up all the way with the most positive energy, giving advices. It’s very important, since pressure from the filmer impacts both the motivation of the rider and the quality of the final take.
Which Monster Energy riders would you like to join in the common project the most?
I: All of the ME street riders - Lacey the beast, Donnachie, Mills and others - they are real shredders. That’s why I would rather go for a project, where we could get all of them together right here - that would be fun. I believe we need to invite foreign riders to Ukraine and Russia more often and generally promote the CIS as a BMX destination.