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Java Monster Presents: The Grind

Oct 042021

The Grind is the pursuit of chasing your goals — it is what moves us to wake up early and stay up late.

Tapping into talent from artists to skateboarders, Java Monster explores the hustle and drive that turned passions into careers. We will give you exclusive access like only Monster can.

The Grind Series kicks off with three unique creators; Bill Farrelly (@staychillbill) an artist that specializes in custom chain stitch embroidery, Paige Macy (@stripe_cuilt_painiting) a self-made female custom helmet designer, and Evan Rossell (@evanrossell) a Southern California artist.

"With our take on The Grind, we're not about punching timecards at a soulless job. We want to celebrate the commitment and out-of-the-box thinking that allows creators to build something that resonates and connects," said Monster Energy's CMO Dan McHugh. "We are leaning into energy, focus, and daily dedication that bridges love and work. The Java Monster brand brings this ethos to life every day."