How was it designing the flavour of the drink? Were you part of the tasting process?
Designing the flavour was a lot of fun, and yes I was involved at every stage of the way. I talked through the types of drinks and flavours I was into with the team at Monster Energy, and they came back to me with lots of options. I was genuinely surprised at how well they interpreted what we had talked through. Although I tested out quite a few flavours, it was actually the very first blend that I tasted that we went with. I can’t remember why exactly – but I was actually sitting on the bullet train from Tokyo to Suzuka at the time when I had the very first sip – I loved it – that was it! Done!