Outbreak Tour Founder/Producer Steven Ferraro shared his excitement at the launch of the explosive new virtual series. “Even though touring is currently prohibited, Monster Energy Outbreak will continue its tradition as a source to deliver fans live performances and access to this year’s breakout artists.”
Rising R&B/pop sensation DaniLeigh will kick things off from her garage in L.A. for the first LIVE ON LOCATION stop as she celebrates the release of her new single, ‘Dominican Mami,’ on Friday, May 29th. The Dominican-American singer, dancer, and rapper exploded onto the scene at just 18 years old when she directed the music video for Prince’s single “Breakfast Can Wait.” Known for her fiery choreography, DaniLeigh debuted on the Rolling Stone list of Top 25 Breakthrough Music Artists in 2019 after earning gold with her breakthrough single, ‘Lil Bebe.’”
"I’m excited to release my new single 'Dominican Mami' as I kick off the Monster Energy Live on Location digital series from the garage in LA on Friday, May 29th!” says DaniLeigh.
The opening weekend will continue with Puerto Rico native singer/rapper Iann Dior performing live from an L.A. rooftop on Saturday, May 30th and Curtis Roach, the viral breakout sensation of quarantine, on Sunday, May 31st live from the studio in Detroit.
Iann Dior unleashed his debut album, Industry Plant, last year and hasn’t stopped since, recently releasing his single “Sick and Tired” – a collaboration with Machine Gun Kelly and Travis Barker, which debuted at number 3 on Billboard’s Hot Rock Songs chart, while racking up 4.5 million first-week streams. His new EP, I’m Gone, arrives on Friday, June 5th. Meanwhile, rapper Curtis Roach’s ubiquitous “Bored in the House” has set the media ablaze, earning the distinction of quarantine anthem. Other artists set to rock the LIVE ON LOCATION virtual stage include Lil Tjay, Rico Nasty, Tyla Yaweh, IDK, Shoreline Mafia, and G Herbo. The full schedule for all three weekends is below.
With in-person live events currently shelved due to the coronavirus pandemic, Monster Energy Music has been intensely focused on supporting its community, hosting programs such as the #CrushQuarantine initiative that encouraged Monster Energy musicians, street artists, and Up & Up Festival ambassadors to share photos and videos of how they were getting creative while staying safe at home. Monster Energy Outbreak Presents: LIVE ON LOCATION continues this focus, offering a global platform for its artists to continue to perform, connect with current fans, and reach out to listeners hungry to discover explosive new music during this time. Adds DJ Felli Fel, "The Monster Energy Outbreak brand has always been a tastemaker in music, so it’s not surprising that they made the necessary pivot during these times to continue who they are and give fans what they want."