be_ixf;ym_202205 d_24; ct_100
Guilherme Marchi wins Kansas City PBR 25th Anniversary Unleash the Beast


Feb 132018

After winning this weekend’s 25th anniversary elite televised PBR Unleash the Beast event, CBS broadcaster referred to Guilherme Marchi as “the king of Kansas City.”

Marchi is the newest king in town since the NBA’s Kings left Kansas City for Sacramento in 1985.

It was the fourth time Marchi has won the Kansas City event and, in fact, he’s the only rider in the PBR’s 25-year history to have won an event stop four times. Several have done so three times, including Monster Energy teammates J.B. Mauney (New York) and Robson Palermo (World Finals in Las Vegas). 

Marchi was joined on the dirt by his fiancé and their newborn son Guilherme Jr.

Bullfighter Shorty Gorham noted, “He’s just happy. Has his family with him here and everything is going well for him.” 


“My family is everything for me,” he said. “This little boy here and my other (two) kids, they keep me strong.”


Two-time World Champion and current CBS color commentator Justin McBride added, “That’s what’s kept him so good for so long.”


Marchi said it’s hard to compete with the younger bull riders, but he looked like his old self—as in a younger version of himself.


“15 years in the United State,” he said, “and you know what keeps me here? It’s you guys – my fans, my sponsors, the PBR, the riders and my family. That’s everything. I feel here is my home.”


He was a perfect 3-for-3, including his 83.75 points in the Championship Round for the win.


His fourth career win in Kansas City was his first in 2018 and the 24th career event win at the elite televised level of competition.


Marchi now has 622 qualified rides at the elite level.


“I’m trying to reach 700 rides right now,” said Marchi, unfazed by anything these days.


His consistency is an unprecedented standard.


He’s the only rider to surpass 600 qualified rides with 622 and one of only three to surpass 500.


“There’s never been a career in the PBR like this guy has had,” said McBride, who pointed out the veteran moves Marchi made on Sunday afternoon stay squared up in the middle of the bulls back.


McBride and Hummer both talked about how Marchi has long since learned how to feed off his successes and has never been one to dwell miscues.


McBride said, “He’s been around a long time. He knows some days it’s roses, some days it’s dirt.”


While Marchi claimed the much-needed win, which moved him all the way up to seventh in the world standings, while Monster Energy teammates Derek Kolbaba (fourth) and Jose Vitor Leme (fifth) also finished the event average in the Top 5.


Monster Energy also happens to represent four of the Top 13 riders in the world standings—Gage Gay, 6; Marchi, 7; Kolbaba, 11, and Leme, 13.


Two-time World Champion J.B. Mauney, who returned to competition after missing three weeks with a groin injury, is 26th in the world.


They will be in St. Louis this weekend before heading to Arlington, Texas, followed by Little Rock, Arkansas and Duluth, Georgia over the next month.