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Guilherme Marchi attempts to ride Jeff Robinson Bucking Bulls's Walk Off during the first round of the Iron Cowboy, Built Ford Tough series PBR
NEWS

MARCHI LOOKS TO FUTURE, LAUNCHES OWN BRAND

Aug 292016

Guilherme Marchi knows the end is near and, for the first time, the 2008 World Champion has said the 2017 PBR season “might” be his last as a professional bull rider. The Brazilian native, who makes his home in Ferris, Texas, is 34. He’ll turn 35 next July. The Monster Energy bull rider is currently ranked 20th in the world..

“My dream was to be here and to be a Champion,”

“I think about it because of my situation,” said Marchi, who added, “both my knees and my arms.”

 

Marchi added, “I still do all right.”

 

By “all right,” he’s on the verge of qualifying for his 13th consecutive World Finals appearance and the 2017 season would likely give him 14 appearances.

 

Perhaps, more importantly, it would give Marchi an opportunity to become the first rider in history surpass an unprecedented 600 qualified rides at the elite televised level. He currently needs 42 rides and with nine regular-season events in 2016 as well as the Finals and entire 2017 season ahead of him, he could in fact, set the mark.

 

By comparison, only 19 riders have even recorded 600 outs at the elite level.

 

In the meantime, Marchi has launched his own brand of ball caps and t-shirts earlier this year. He said other merchandise and a website is forthcoming.

 

“The brand is going pretty good,” he said. “Right now I’m just focusing in Brazil first and (then) I’m going to focus on the United States, Mexico, Canada and Australia.

 

“I looked real hard for when I retire I can have something to do. And actually it’s a good business too.”

 

Marchi, who is one of the stars of the recently released Netflix series’ “Fearless,” is among the most popular riders in PBR history.

 

Marchi said the six-episode series, which premiered on Netflix last Friday, couldn’t not have come at a better time.

 

He said that it will be great for the PBR in Brazil and here in the U.S. as well as it is for the Brazilian riders featured in the series. He also acknowledged “it will be really good exposure for my brand.”

 

Fellow Monster Energy team members Robson Palermo and J.B. Mauney are also featured in the series.

 

In addition to winning one world title, Marchi finished second in the world four times (2005, 2006, 2007 and again in 2012). In fact, for the first 10 seasons of his PBR career, he never finished outside of the Top 5 and only once (2015) has he finished outside of the Top 10—making him the most consistent rider in the 23-year history of the PBR.

 

He’s also won the World Finals average.

 

And he’s claimed 33 event wins, including five in 2008 when he dominated the competition – man and beast – by riding 71 percent of his bulls and all but clinching the gold buckle and the $1 million bonus before he ever arrived in Las Vegas.

 

“My dream was to be here and to be a Champion,” Marchi said, “and all my dreams have come true.”

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