Four time F1 World Champion Lewis Hamilton’s signature Monster Energy drink is unveiled, as ‘44’ hits shelves across Mexico.
In a world where milliseconds count, only the very best make the grade, which is why Monster Energy is proud to have joined forces with Lewis to present their latest product innovation: the “Lewis Hamilton signature” drink.
Named after Lewis’ race number with which he began his racing career, has won multiple championships, and currently races with in Formula One; ‘44’ goes on sale in markets across Mexico this summer.
Created to power Lewis through his punishing daily schedule, as well as fuel his lust for living in the fast-lane; ‘44’ blends a light, crisp, and refreshing taste with a tank-load of the legendary Monster Energy blend.
Packaged in a custom designed can – which incorporates elements from Lewis’ race helmet as well as his four championship stars; ‘44’ has been a true joint collaboration at every stage.