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2017 lifestyle studio images of Lewis Hamilton shot by Nathan Gallagher
, ***note that the below images for Nathan Gallagher are ok to be hosted on Monster media for a minimum of two years, or until the drink is sold, after which time we no longer have a
NEWS

MONSTER ENERGY AND LEWIS HAMILTON PRESENT '44' IN MEXICO

Sep 132018

Four time F1 World Champion Lewis Hamilton’s signature Monster Energy drink is unveiled, as ‘44’ hits shelves across Mexico.

In a world where milliseconds count, only the very best make the grade, which is why Monster Energy is proud to have joined forces with Lewis to present their latest product innovation: the “Lewis Hamilton signature” drink.

Named after Lewis’ race number with which he began his racing career, has won multiple championships, and currently races with in Formula One; ‘44’ goes on sale in markets across Mexico this summer.

Created to power Lewis through his punishing daily schedule, as well as fuel his lust for living in the fast-lane; ‘44’ blends a light, crisp, and refreshing taste with a tank-load of the legendary Monster Energy blend.

Packaged in a custom designed can – which incorporates elements from Lewis’ race helmet as well as his four championship stars; ‘44’ has been a true joint collaboration at every stage.

 

Lewis explains: “We talked through the flavours I was into and Monster interpreted this perfectly first shot. This was the first blend I tasted. I loved it immediately,”
 
“Candy Red is a color that is present in every aspect of my life. It’s a great bold color, and the design is inspired by the stripes on my race helmet. I have been connected with Monster for five years now, and I’ve always wanted my own drink. So for me it is a dream come true. I’m really excited to have worked through every detail of the product from scratch, and finally see ’44’ hit the shelves.”

 

MKT Director of LATAM, Fernando Ramos added  Undoubtedly Lewis Hamilton as an athlete, F1 racer and mass Influencer is synonymous of success. The passion and energy that Lewis puts into everything he does is emblematic of the passion we have in the brand for innovation. We are very excited to bring to Mexico one of our most important global properties, '44' which was developed hand in hand with him to have a product that represents Monster and Lewis in a can. I am sure that '44' will be a very successful product in Mexico as it is currently in the markets of Europe”.

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