Monster Energy has launched a new sports focused drink, Superfuel in Australia. Suitable for pre-work out power, a mid-session sip or post workout pick me up, Monster Energy's Superfuel formula is a combination that re-fuels, is replenishing and infused with vitamins.
Described as being “ideal for pre-workout power, a mid-session sip or a post workout pick me up,” Superfuel is a non-carbonated, lightly sweetened beverage packed with electrolytes, B3 and B6 vitamins.
Monster Energy Vice President and General Manager Oceania, Sami Thiele, says Superfuel contains the health benefits of a sports drink, with just enough “Monster magic” to get you fired up.
“We know consumers are looking for new beverages with functional benefits,” he says.
“By combining our popular Monster Energy blend with the benefits of electrolytes and key vitamins, we have created a unique beverage blend to fuel our consumers to charge harder for longer.”