
Monster Energy unveils a new four-part documentary video series, titled Monster Mentality, which explores the mental approach of four Monster Energy athletes as they prepare for X Games Minneapolis 2019. Released today and available for online viewing on the official Monster Energy YouTube channel, the five-minute videos follow skateboarders Nyjah Huston and Lizzie Armanto, as well as BMX rider James Foster and freestyle motocross icon Josh Sheehan.
But what exactly is the mindset that helps these athletes compete at the highest level and continue to push the limits of evolution in their respective sports? And what does it take to perform history-making stunts right when it counts, in front of a global audience of millions of connected viewers watching the Summer X Games?
The countdown is live with only a few days to go until the world’s premier action sports spectacle kicks off: Supported by Monster Energy as the official drink sponsor, X Games Minneapolis 2019 will showcase epic performances from elite athletes across BMX, Moto X, and Skateboarding disciplines from August 1–4 at U.S. Bank Stadium in Minneapolis. Monster Energy is ready to bring the heat with a stacked team of multi-medal-winning athletes including defending Skateboard Street Gold medalist and recent ESPY Awards winner Huston.
Monster Mentality features exclusive interviews, supplemented by current action footage and historic outtakes from each athlete’s X Games career, the Monster Mentality series paints a vivid picture of how these athletes continue to stay at the top. Shot in high-definition format by Australian action sports film production company Headstrong Films, each vignette provides unique insights. The engaging, cinematic stories reveal secrets and personal keys to success...