
The sights and sounds of MXGP will come with a distinct ‘green and black’ flavour for five more years and will continue a blend with Monster Energy in an association that reaches back to 2011.
There is something about the extreme, spectacular and slightly ‘unhinged’ nature of motocross grand prix racing that is kindred with the lifestyle look and feel of the American brand: the mesh of the athlete’s utter dedication and bravery and the gnarly (has a word ever nestled better in the MX lexicon?) prospect of speeding flat-out over a range of diverse terrain and in countries across the world map.
In the same way that the Monster Energy bridges, branding and colours of the MXGP tracks bring a degree of cool to the sport then the excitement factor of the competition is a natural draw to the energy drink behemoth.