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Atmosphere from the 2018 Monster Energy MXGP announcement
NEWS

MXGP set to unleash the beast for five more years

Oct 012018

The sights and sounds of MXGP will come with a distinct ‘green and black’ flavour for five more years and will continue a blend with Monster Energy in an association that reaches back to 2011.

There is something about the extreme, spectacular and slightly ‘unhinged’ nature of motocross grand prix racing that is kindred with the lifestyle look and feel of the American brand: the mesh of the athlete’s utter dedication and bravery and the gnarly (has a word ever nestled better in the MX lexicon?) prospect of speeding flat-out over a range of diverse terrain and in countries across the world map.

In the same way that the Monster Energy bridges, branding and colours of the MXGP tracks bring a degree of cool to the sport then the excitement factor of the competition is a natural draw to the energy drink behemoth.

“Monster is synonymous with motorsport racing and we are very happy with world class racing efforts: this is clearly what Youthstream provide us with MXGP,” said Director of Motorsports Dave Gowland. “MXGP is a compelling show to people who are interested in racing and the sport of motocross. We’d like to thank everybody who has been a part of this partnership. We are involved with many different series but this is one of the best.”

 

MXGP has thrilled its international audience with a sustained battle between two incredible athletes like Jeffrey Herlings and Tony Cairoli in 2018. The fact that the Dutchman and the Italian could duke-it-out over so many races and cast a shadow over the likes of talent like Monster Energy Kawasaki’s Clement Desalle, HRC’s Tim Gajser and Monster Energy Yamaha’s Romain Febvre is testament to the crazy-high level the championship currently finds itself at.

 

Simply put: MXGP is setting the pace. And Monster Energy is happy to keep up the speed alongside.

The deal was aired at the 2018 season-closer at Imola. The famous Italian stage was also home to announcement that Yamaha Motor Europe and Monster will maintain and spread their link-up to encompass a full world and European MX package: it’ll not only back the stars ‘of the moment’ but those that are fresh on the block and gunning for tomorrow. Yamaha treated the paddock to a view of the 2019 livery of the factory YZ450FM; a scheme harking to the jet-black first years of the partnership back in 2008.

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