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photos of the Whisky A Go Go venue marquee paying homeage to recently deceased owner Mario Maglieri

Sunset Strip's Rainbow and Whisky a Go Go Owner Mario Maglieri Dies at 93

May 102017

We at Monster Energy would like to pay homeage to our dear friend Mario Maglieri, owner of the Rainbow Bar and Grill, The Roxy Theatre and Whisky a Go Go on Hollywood’s Sunset Strip. Mario passed away on Thursday at age 93.

Rainbow Bar and Grill announced the news on its Facebook page. "Dear Rainbow friends and family, it is with great sadness to announce the passing of our beloved Mario Maglieri. Owner and founder of the Rainbow Bar and Grill and the Whisky a Go Go," the bar posted and signed it from The Rainbow & Whisky Family. "He passed this morning while surrounded by loved ones." Whisky a Go Go paid tribute on its marquee, which read, "Rest in Peace Mario Maglieri King of the Sunset Strip 1924 – 2017."

“he kept rock and roll alive in Hollywood.”

Whisky a Go Go launched in 1964 and showcased countless rock acts, among them The Doors, Led Zeppelin and Guns N' Roses. The Rainbow, which opened in 1972, became a musician hangout haven and The Roxy, which also boasts many famed performances, opened in 1973. Slash and Steven Adler hung out at Rainbow long before Guns N' Roses formed, as Slash wrote in his autobiography. Slash paid tribute to Maglieri on Thursday. "Lost dear old friend Mario Maglieri today," he tweeted. "Owner of Rainbow Bar & Grill & The Whisky, he kept rock and roll alive in Hollywood. We will never forget you." Other tributes to Maglieri have come flooding in since the news of his passing including DJ Ashba who quoted “The Rainbow and Whisky were the first two places I visited when arriving in Hollywood for the first time and quickly became my main hangs. Over the years, Mario became like a father to me, always believing and encouraging me to never give up on my dreams. He will be forever missed. #RIPMARIO #THEHOLLYWOODLEGEND” and Sebastian Bach wrote on Facebook "Very sad to hear this, thank you Mario Maglieri [and] Rainbow Bar and Grill for the best place in the world."


Maglieri is survived by his wife Scarlett, son Mikeal and grandchildren Mikeal, Cheryl and Gina. A public memorial will be held in front of the Rainbow on May 28th at 1 p.m.