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Up & Up festival assets

Monster Energy Presents: Up & Up Welcome Back Virtual Festival

2020-10-10 thru 2020-10-11


The Monster Energy Up & Up Festival announced plans for the first virtual college music festival of its caliber which will stream live on YouTube with performances by electronic music favorites NGHTMRE, San Holo, Ghastly, and Ekali, Sullivan King and 3lau October 9th to October 11th, 2020. The three-day virtual Welcome Back Festival is a refreshing twist on the Up & Up Festival’s groundbreaking artist-on-demand competition, as it will co-stream a live audience feed and launches with a student talent competition hosted by DJ/producer duo Two Friends and $10,000 in prizes on the line.

In continuing their student-focused efforts, the Monster Energy Up & Up will be giving back to their community of young visionaries, leaders, and promoters. The Welcome Back Virtual Festival will create a student board to collaborate on all areas of this special event, which will include its largest number of headlining artists, feature special celebrity guest appearances, social media personalities, showcase student-produced content, and more...and it's all free – created for the students, by the students.

“When the longer term reality set in of how the live restrictions would affect college campus life, it was important for us to identify a creative, compliant solution to give students a valuable and enjoyable experience – and continue the progression of the Monster Energy Up & Up Festival Series that our college ambassador network has worked so hard in helping us build,” shared Stephen Glazer, Monster Energy Up & Up Festival co-founder/producer.

This year, the world’s largest music festivals moved online, only to showcase the main acts. The Welcome Back Virtual Festival will co-stream its entire socially-distanced audience from 20 school “stages” around the nation through Zoom conferences. Each stage will spotlight student performers and host celebrity appearances, contests, giveaways, and online meet & greets with performing artists.

The Welcome Back Virtual Festival kicks off on Friday, October 9th with the inaugural $10K Talent Showdown. The variety talent competition is calling on all students who possess extraordinary talents, and will feature host Two Friends joined by a panel of celebrity judges, surprise guests, and students that will work together to determine the winners of the $10,000 prizing. Participants must be registered by September 20th through Fans will vote on their favorite videos with Yappa, the revolutionary audio/video commenting tool and official voting partner of the $10K Talent Showdown.

Music shifts to the forefront on Saturday, October 10th and Sunday, October 11th with full virtual sets by NGHTMRE, San Holo, Ghastly, Ekali, Sullivan King and 3lau being hosted at

“The Welcome Back Virtual Festival provides students with a much-needed, exciting experience in these crazy times by bringing music and university camaraderie straight to their home. It gives the students that are part of building it invaluable experience and connections that can be so hard to find in the music industry!” says Jesse Hibbetts, a first-year grad student at the University of Arizona (Tucson).

In line with the original Monster Energy Up & Up Festival tradition, the Welcome Back Virtual Festival will give student interns the opportunity to produce their own festivals. Interns will be equipped with state-of-the-art production kits and receive success coaching from the internal Up & Up team on mastering top music industry skills – from event staging and marketing to management and beyond.

Monster Energy Up & Up Festival continues to provide a place for students to cultivate career and self-growth through a positive, hands-on learning experience. Since 2016, tens of thousands of students compete every year to produce an Up & Up Festival on their campus with breakthrough EDM artists like Alan Walker, TroyBoi, Slushii, Two Friends, Cash Cash, Elephante, and Gryffin.

To learn more about the Monster Energy Up & Up Welcome Back Festival Series, visit