Greg is a smart man. He has various business interests outside of his racing and watches, listens and learns from anybody he feels can teach him something, something that speedway would be crazy not to utilize when he eventually hangs up his kevlar.
“I would love to stay involved with the sport, I know it well, probably too well, but I have stepped back a few times and tried to learn from other sports and people. What Monster Energy has done for speedway has been huge, having a big name behind our sport has made people really sit up and take notice and I’ve learned a lot from being around it."
“The last five or six years I’ve spent a lot of time with Joe Parsons (Monster Energy Director of Special Projects across EMEA) and he’s taught me a ton about marketing and different ways of building a brand, so I’d love to take that into something when I finish. I’ve always tried to be different and to think outside the box, like when I started the team back in the 90’s with Billy Hamill, and I do it because I want to expand the sport."
“I try to watch and learn from other sports and see how they do things, take a piece of this and a piece of that. What can we do? What can I do? For example, I currently sell each individual suit to different sponsors for each GP and that was just an idea I had in the shower one day, just trying to think outside the box. The speedway bubble is great but it could be bigger and that’s what I want to do, make it bigger.”