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May 262020

With the coronavirus pandemic cancelling live music events across the globe (including Monster Energy’s summer Outbreak Tour, which was slated to be headlined by R&B superstar DaniLeigh), artists everywhere were forced into a quick pivot. Monster Energy was no exception, with its team quickly coming together to conceptualize a livestreaming concert experience that would offer a sleek and unique platform for its artists to continue putting their music into the world, as well as connecting with their fans and earning new ones. 

From the first performance of weekend one, it was clear that Live on Location would be a cut above the average artist streaming event. Promo videos for the series had accumulated over one million views as more than 52,000 fans attended the first weekend’s shows, which also garnered over 1.9 million impressions. Kicking things off, DaniLeigh packed the energy and passion of an arena tour into her garage with a stellar set that concluded with a first look at her brand-new track, “Dominican Mami.” Puerto Rico-born, Texas-raised rapper Iann Dior followed with an undeniably moving rooftop performance against a stunning Los Angeles backdrop. Closing out weekend one, Curtis Roach delivered an in-studio show that culminated with a live rendition of his quarantine smash hit “Bored in the House.” 

After taking a brief break, the series relaunched for its much-anticipated second weekend on June 18th, with rap innovator IDK kicking things off with an exclusive live performance from his home studio. On Saturday, Lil Tjay took things over, coming out hot on the heels of the release of his “Zoo York” single and laying down a sizzling set live from his front yard. Finally, Tyler Yaweh (having just premiered his “Tommy Lee” video featuring Post Malone) jumped in the ring and closed out Weekend Two with a ground-shaking performance on Sunday night.


The Monster Energy Outbreak Presents: Live On Location series didn’t slow its pace rolling into the final weekend, when a lineup of three of music’s hottest acts brought the house down. Rico Nasty (who entered this year fresh off of Forbes “30 Under 30 2019 Music” list) kicked things off live from the studio with her signature brand of “Sugar Trap.” Meanwhile, Ohgeesy, Rob Vicious, Fenix Flexin, and Master Kato of L.A.-based hip hop quartet Shoreline Mafia came together in the studio to blow the audience away on Saturday night. To close out the entire mind-blowing series, Billboard chart-topper G Herbo hit Studio M as a rap tour de force that brought down the house.


"Through its Live On Location series, Monster Energy Outbreak continues to be a valuable source to discover breakout artists and a platform for artists to create something cool and different for their fans,” said Monster Energy Outbreak Tour founder/producer Steven Ferraro


At the close of the Monster Energy Outbreak Presents: Live On Location series, a staggering 215,000 audience members had attended, with a total of approximately 4 million impressions for the shows. Just as it has consistently done with its in-person live music events, Live On Location demonstrates Monster Energy Music as trendsetters – both in showcasing the hottest rising stars and in being ahead of the curve in terms of crafting unique concert experiences that create immense value for their artists as well as the audiences who participate.