With the coronavirus pandemic cancelling live music events across the globe (including Monster Energy’s summer Outbreak Tour, which was slated to be headlined by R&B superstar DaniLeigh), artists everywhere were forced into a quick pivot. Monster Energy was no exception, with its team quickly coming together to conceptualize a livestreaming concert experience that would offer a sleek and unique platform for its artists to continue putting their music into the world, as well as connecting with their fans and earning new ones.
From the first performance of weekend one, it was clear that Live on Location would be a cut above the average artist streaming event. Promo videos for the series had accumulated over one million views as more than 52,000 fans attended the first weekend’s shows, which also garnered over 1.9 million impressions. Kicking things off, DaniLeigh packed the energy and passion of an arena tour into her garage with a stellar set that concluded with a first look at her brand-new track, “Dominican Mami.” Puerto Rico-born, Texas-raised rapper Iann Dior followed with an undeniably moving rooftop performance against a stunning Los Angeles backdrop. Closing out weekend one, Curtis Roach delivered an in-studio show that culminated with a live rendition of his quarantine smash hit “Bored in the House.”