ROBSON PALERMO, 33, is known in PBR circles as Mr. Las Vegas. He’s won the World Finals event average a PBR record three times (2008, 2011, 2012) and he’s won right at $1 million of his $2.5 million in career earnings at various events (World Finals, Last Cowboy Standing and World Cup) held in Las Vegas. In 2011, he won the Finals average in spite of competing with a completely torn rotator cuff in the shoulder of his left riding arm and then, in 2012, he became the first rider in PBR history to win the Finals in back-to-back seasons with a torn right rotator cuff—making him one of the toughest PBR riders in what is already regarded as the most dangerous game in the world. In spite of his injuries, Palermo’s career riding average of 48.48 percent is among the Top 10 in PBR history of riders with 500 or more outs on the elite televised BFTS. Prior to coming to America, in 2006, he won 11 motorcycles, a truck and a car en route to claiming the 2005 title in his home country of Brazil. His highest-marked ride came in 2011, at an event in Milwaukee, Wisconsin, when he rode Gunpowder & Lead for 93.5 points.