From the frozen flatlands of Iceland comes the street smart Eiki Helgason. He’s the older half of a dynamic duo: the legendary Helgason brothers. Throughout his years on the come-up, Eiki split his time between schooling at a Swedish snowboard academy and riding back at home on the barren tundra of his native Iceland. This variable mix of transition training complimented by months of handrail and street riding has made Eiki into a formidable force on any terrain. With his skate-influenced approach to rails and a sharp focus on proper style, Eiki has helped pushed street progression. At the same time, his jumping skills have not suffered. He’s been known to pop corks, too. In addition to his headwear brand Hoppipolla, Eiki has launched another brand with his brother Halldór: Lobster Snowboards.