Guerilla Union – the promotions company behind ROCK THE BELLS FESTIVAL SERIES and CYPRESS HILL’S SMOKEOUT FESTIVAL have teamed up with Capcom – the creative minds behind hit video game franchises Resident Evil® and Street Fighter® - to present the RESIDENT EVIL 6® NATIONAL COLLEGE TAKEOVER
powered by Monster Energy. The tour is scheduled to hit a roster of strategically-targeted college campuses nationwide, hand-selecting the best of the best in both universities and today’s hip-hop.
The RESIDENT EVIL 6® NATIONAL COLLEGE TAKEOVER powered by Monster Energy will start with five of this year’s best on campus college concerts featuring 2012’s most successful hip-hop personality RICK ROSS, along with label mates and today’s biggest superstars; MEEK MILL, WALE, and MACHINE GUN KELLY, with more artists to be announced.
Attendees will be able to try their hand at Capcom’s newly-released Resident Evil 6 at the kiosks set up at each venue while powering up with complimentary Monster Energy. Kicking off November 8 at the University of New Orleans, the tour will make its way through Austin, Fairfax, San Jose, and San Diego. More dates will be announced.
John Diamonon, Brand Manager at Capcom states, “Guerilla Union and Monster Energy, are two great leaders in their respective categories, and provide an incredible collaboration opportunity with Capcom’s campaign for Resident Evil 6. Our fans have a strong affinity for music and having the ability to sponsor a national college music tour with some of the biggest names in hip hop today is a tremendous opportunity for our brand. This unique promotion fully demonstrates our commitment to finding new and innovative ways to reach out to our fans.” Chang Weisberg, CEO/Founder of Guerilla Union adds, “Guerilla Union is constantly looking for new ways to work with key partners and leverage the right resources to create new live music platforms with the greatest of impact. The collegiate program that we’ve established with Capcom and Monster Energy allows us to hit that mark.”
Tickets for the RESIDENT EVIL 6 NATIONAL COLLEGE TAKEOVER are now available on sale at http://www.livenation.com/Maybach-Music-Group-tickets/artist/1779861
... Fans are advised to sign up for the Guerilla Union newsletter for important announcements and up-to-date information regarding the tour. For more info, please check your respective campus box offices. For press inquiries, email email@example.com.
RE6 NATIONAL COLLEGE TOUR DATES & VENUES:
11/08 – University of New Orleans – New Orleans, LA
11/11 – University of Texas at Austin – Austin, TX
11/30 – San Jose State University – San Jose, CA
12/02 – San Diego State University – San Diego, CA
** More dates to be announced.