Belfast, But Faster
Last month, Monster took over Northern Ireland for a full week of action, sport and energy.
Things kicked off in Belfast with Monster athlete and multi-time drift champion Alexandre Claudin, bringing his custom DeLorean DMC‑12 to the streets.
Rolling through the city in convoy with Monster F-150s, the iconic car hit key landmarks – from mural car park and Tomb Street to Belfast City Hall, Titanic Belfast and the Harland & Wolff cranes.
Next stop: the North West 200. Claudin lit up the coastal Monster Energy Fan Zone with high-energy drift demos, while on track, Monster athletes Michael Dunlop, Peter Hickman and John McGuinness delivered standout performances across the week in respective classes.
To close things out, the team headed back to Belfast for Monster’s signature Cash-Up BMX. Hundreds of local riders turned up to ride alongside Monster athletes Boyd Hilder, Felix Prangenberg, Jordan Godwin and Alex Donnachie.
The session took over key street spots including Bridges Skate Park, Writer’s Square, Custom House Square and Queen’s Bridge Square, before wrapping with a final showdown at C.S. Lewis Square.
10 athletes. five days. One unforgettable week.