When you hear or see the slogan 'STAY RAD', Rick Thorne is the first person that will come to mind. He lives his life by that saying and has branded himself with that PMA (Positive Mental Attitude) lifestyle of always creating, reinventing and expressing himself to never give up. He's one of the most recognizable faces in action sports by his accomplishments and contributions to BMX through his multiple years of touring, competing and television hosting and coverage. He's a renaissance man by constantly challenging himself and creating new avenues by the strong belief of the DIY mentality. Rick doesn't wait for the phone to ring, he makes the calls to make all of his dreams come true. STAY RAD!
When you hear or see the slogan 'STAY RAD', Rick Thorne is the first person that will come to mind. He lives his life by that saying and has branded himself with that PMA (Positive Mental Attitude) lifestyle of always creating, reinventing and expressing himself to never give up. He's one of the most recognizable faces in action sports by his accomplishments and contributions to BMX through his multiple years of touring, competing and television hosting and coverage. He's a renaissance man by constantly challenging himself and creating new avenues by the strong belief of the DIY mentality. Rick doesn't wait for the phone to ring, he makes the calls to make all of his dreams come true. STAY RAD!
Bike News
Monster Energy’s Luca Martin claims XCO victory and XCC podium at Lenzerheide, while Amaury Pierron finishes second in Downhill competition.
Monster Army’s Nate Kitchen earns his first Pro Men downhill win while teammates secure multiple podium finishes in a mud-soaked showdown at Mountain Creek Bike Park.
Monster Energy celebrates a full podium sweep at the 2026 BMX Triple Challenge in Salt Lake City as Brady Baker takes first place, Bryce Tryon finishes second, and Monster Army rider Jake Rutkowitz claims third, with Ryan Williams winning BMX Best Trick.
