When you hear or see the slogan 'STAY RAD', Rick Thorne is the first person that will come to mind. He lives his life by that saying and has branded himself with that PMA (Positive Mental Attitude) lifestyle of always creating, reinventing and expressing himself to never give up. He's one of the most recognizable faces in action sports by his accomplishments and contributions to BMX through his multiple years of touring, competing and television hosting and coverage. He's a renaissance man by constantly challenging himself and creating new avenues by the strong belief of the DIY mentality. Rick doesn't wait for the phone to ring, he makes the calls to make all of his dreams come true. STAY RAD!
When you hear or see the slogan 'STAY RAD', Rick Thorne is the first person that will come to mind. He lives his life by that saying and has branded himself with that PMA (Positive Mental Attitude) lifestyle of always creating, reinventing and expressing himself to never give up. He's one of the most recognizable faces in action sports by his accomplishments and contributions to BMX through his multiple years of touring, competing and television hosting and coverage. He's a renaissance man by constantly challenging himself and creating new avenues by the strong belief of the DIY mentality. Rick doesn't wait for the phone to ring, he makes the calls to make all of his dreams come true. STAY RAD!
Bike News
Monster Energy’s Jordan Williams captured his second consecutive Elite Men’s Downhill World Cup victory in Andorra, while Ryan Pinkerton earned the first Elite World Cup podium of his career with a third-place finish.
Monster Energy riders delivered a standout performance at Round 5 of the WHOOP UCI Mountain Bike World Series in La Thuile, highlighted by victories from Jordan Williams and Luca Martin, plus podiums from Lisa Baumann and Charlie Aldridge.
Monster Energy’s Luca Martin claims XCO victory and XCC podium at Lenzerheide, while Amaury Pierron finishes second in Downhill competition.
