43 Forever - In memory of Ken Block
He's the head of shred, a master of radness, and led the way for tire slaying at Monster Energy and the Hoonigan Racing Division. From throwing a one of a kind Ford Mustang around the streets of Los Angeles in Gymkhana Seven, to taking the fight to the competition in the FIA World Rallycross Championships, Ken was most at home in the driver's seat of a race car. With a stack of podiums and silverware left in his wake, it will be a bit of a surprise to discover that all this four-wheel drive awesomeness started at Monster in 2005, and fewer still might not know that Ken also helped to co-found DC Shoes.
From the minute Ken jumped into a race car, at his hometown of Long Beach, California, his natural talent and control were clear. In his first year of competition, Ken was awarded the prestigious title of "Rookie of the Year" by Rally America. Within a few years, he'd helped put rally racing on the map in America by competing in events at the X Games, became the first American to score a point in the World Rally Championship, as well as founding his own race team. In addition to his success on-track, Ken also created the YouTube viral video series known as Gymkhana.
Now with 10 edits in the series and millions of views on YouTube alone, Ken is as much of a hit online as he was in the motorsport paddock.
On January 2, 2023, the 55-year-old rally driver and entrepreneur was killed in a snowmobile accident in a remote area of Utah’s Wasatch County. News of Block’s passing led to an outpouring of tributes and gratitude from across the globe. It’s safe to say that very few individuals have exerted a similar impact on the world of action sports and motorsports – both behind the scenes and in front of the cameras – as Ken Block. Ken will be very sorely missed. #43Forever
43 Forever - In memory of Ken Block
He's the head of shred, a master of radness, and led the way for tire slaying at Monster Energy and the Hoonigan Racing Division. From throwing a one of a kind Ford Mustang around the streets of Los Angeles in Gymkhana Seven, to taking the fight to the competition in the FIA World Rallycross Championships, Ken was most at home in the driver's seat of a race car. With a stack of podiums and silverware left in his wake, it will be a bit of a surprise to discover that all this four-wheel drive awesomeness started at Monster in 2005, and fewer still might not know that Ken also helped to co-found DC Shoes.
From the minute Ken jumped into a race car, at his hometown of Long Beach, California, his natural talent and control were clear. In his first year of competition, Ken was awarded the prestigious title of "Rookie of the Year" by Rally America. Within a few years, he'd helped put rally racing on the map in America by competing in events at the X Games, became the first American to score a point in the World Rally Championship, as well as founding his own race team. In addition to his success on-track, Ken also created the YouTube viral video series known as Gymkhana.
Now with 10 edits in the series and millions of views on YouTube alone, Ken is as much of a hit online as he was in the motorsport paddock.
On January 2, 2023, the 55-year-old rally driver and entrepreneur was killed in a snowmobile accident in a remote area of Utah’s Wasatch County. News of Block’s passing led to an outpouring of tributes and gratitude from across the globe. It’s safe to say that very few individuals have exerted a similar impact on the world of action sports and motorsports – both behind the scenes and in front of the cameras – as Ken Block. Ken will be very sorely missed. #43Forever
Off Road News
Leading Monster Energy on this final stage of the 2025 Dakar Rally were Sara Price (Can-Am Factory Team), who won her second-straight SSV stage, and Adrien Van Beveren (Honda HRC Rally), who placed 2nd in the motorcycle class.
Monster Energy athletes podium in respective classes in the fog delayed/shortened Round 11 of the 2025 Dakar Rally. Tosha Schareina (Monster Energy/Honda HRC Rally) captured top honors in the motorcycle division aboard his CRF 450 Rally, while Sara Price (Can-Am Factory Team), along with her co-driver Sean Berriman, won in their Maverick R.
A ‘Cat & Mouse’ stage could best describe Stage 10 of the 2025 Dakar Rally, Round 1 of the FIM World Rally-Raid Championship. Back marker privateer names populated the podium however, Schareina and Van Beveren kept their overall 2nd and 3rd place standing.
Unleash The Beast!
Tear into a can of the meanest energy drink on the planet, Monster Energy Products
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