Iouri Podladtchikov

His name alone is enough to tangle the tongues of TV broadcasters and contest MCs, but what really baffles everyone are the pipe runs this Russian-Swiss snowboard has been putting together for the past few seasons. The dude has been on top of every event he enters, winning them to. All the contests and podium placings aside, iPod is one of those rare riders whose technical ability and solid style make the art of halfpipe riding look not just unbelievable but unbelievably easy.