MONSTER ENERGY AND LEWIS HAMILTON PRESENT '44'

Lewis explains: “We talked through the flavours I was into and Monster interpreted this perfectly first shot. This was the first blend I tasted. I loved it immediately,”

“Candy Red is a color that is present in every aspect of my life. It’s a great bold color, and the design is inspired by the stripes on my race helmet. I have been connected with Monster for five years now, and I’ve always wanted my own drink. So for me it is a dream come true. I’m really excited to have worked through every detail of the product from scratch, and finally see ’44’ hit the shelves.”

Vice President of Monster Brands Europe, Jimmy Goodrich added “Lewis’ talent as an athlete, racing driver and social influencer is undeniable. The energy and passion he has for everything he does is emblematic of the passion we have for innovation. We are very excited to further our global partnership with him with the release of ‘44’. Working with Lewis to develop this new product has been an incredibly positive experience. I’m certain we have a drink that will see as much success across our European markets as Lewis achieves on and off the track."